“…What’s in a name?” In this case everything! Actually everything you need to make your chicken the best on the block, the town, the city… (you get the idea!) is in this bottle. Just the right amount of kick (but not over the top!), and just the right amount of everything else to make this an experience you will want to repeat over and over and over again- we’re counting on it!! This product does come with one warning- when lickin’ fingers please be careful to be polite and stop licking after 20 minutes as there have been reports of both chickens and fingers that were licked to the bone- and then some!!